After reading the blog post by allison wu, i find that social media is a very effective way for small businesses to promote their businesses and i totally agree with the original writer;s opinion that “using social media to open small businesses is low-cost and low- risk”.

Social media, such as Facebook, Twitter, is becoming more and more important in our life, not only social life but also used between family and academic area. Because of this, small businesses can promote their companies through social media with low cost and fast spread. Social media also give a large space for small businesses to show their personalisation, which could be an important competitive advantage for them in the market. Small businesses could also attract more customers through the existing customers online by social media.Social media also create a useful way for business direct communicate with their customers, and feedback for products and service return to the companies very quickly.

“Call action”  is very important for online advertising. Small businesses should add the direct web link or obvious brand name when they are doing advertisement. There are lots of information come out one time when people go open the website, an obvious name and link is very effective for the advertisement.

resource: Picture from google.com.

Christopher Ratcliff, How small businesses can make the most of Twitter

http://econsultancy.com/ca/blog/63850-how-small-businesses-can-make-the-most-of-twitter