McDonald’s monthly sales fell 1.8 percent in October, the first decrease after 2003. Although there is a financial crisis in U.S. which can be a reason for the sales decrease, competition is a more important reason for this. The competitors of  McDonald have advertising their new items recently.For exampl, Burger King Worldwide Inc. (BKW) is promoting a gingerbread cookie shake and a Wisconsin white cheddar burger while Wendy’s Co. (WEN) has a new bacon portabella melt. Although McDonald is promoting their new items too, these not make a difference to others while people all doing the same thing. Making a point of difference is very important to the company. Competitions are fierce these days, a prominent feature is required for the companies to keep their position in the market.  In fast food business,products are not that different, so it is more needful to make a difference.

Work cited:  Leslie Patton -,Nov 8, 2012 1:08 PM PT, http://www.bloomberg.com/news/2012-11-08/mcdonald-s-monthly-sales-fall-first-time-in-9-year.html