Shubhankar Rustagi's blog

On the 1st of August 2013 LG introduced its new catchphrase ” It’s All Possible” this will be placed alongside its current catchphrase “Life’s Good”. This is being launched in leu of the new line of products in 2013 and other products to come. This will be a wide spread add campaign which will be put up in prominent locations like Piccadilly in London and Times Square in New York City. This new line of advertising using the new catchphrase will be using a lot of prominent red circles to highlight some of the features of their products.

This has been done by LG to attract the consumers to its new line of products but unlike other brands like Samsung and Sony who showcase their technological advances and give the consumers statistics and compare their products with that of others we see that LG has approached the larger section of the market who are not technologically savvy and showcase how the new products allow you to do what was not possible before and also show how the product then becomes a part of your life. This new brand positioning should allow the brand to increase sales at it allows even the least tech savvy consumers to understand the benefits of the product, thus increasing its consumer base.

Sources Used,

http://www.marketingweek.co.uk/news/lg-rolls-out-new-positioning-to-add-warmth-to-the-brand/4007542.article
http://www.firstpost.com/brands/lg-introduces-new-brand-identity-for-global-audience-1003109.html