Shubhankar Rustagi's blog

Booster Juice has now become a household name all around Canada with more than 300 stores nationwide. Dale Wishewan, president and chief executive of Booster Juice was awarded with the entrepreneur of the year award by Prairies EY. He started Booster Juice in 1999 and within 2 years he grew his start up into a chain of 50 stores. The CEO of Booster Juice had no prior knowledge on how to run a business like Booster Juice.

I believe that the key the rapid success of Booster juice is attributed to the time at which Dale Wishewan started up Booster Juice, Booster juice was started up in 1999 during the infancy of the healthy to-go smoothie. This gave him the advantage of being the first in the market and thus allowed him to capture a large share of the market in Canada. Another reason attributed to the wide success of the Booster Juice is the fact that many call Dale Wishewan a “natural born leader” and entrepreneur, this coupled with his fearless forward thinking spirit is what has driven Booster Juice to success.

Sources Cited :-
http://boosterjuice.com/index.php/news/details/ey-prairies-entrepreneur-of-the-year-awards-event-in-calgary