A new and upcoming social network called Ello, has declared that they shall remain ad free and not mine its user’s data. The proposition is very similar to that of Mr. Facebook, Mark Zuckerburg, who started out Facebook with the same declaration. That of which has now taken a turn for the worst.

Will Paul Budsnitz, one of the co-founders of Ello stick to his word? I believe that for Ello to truly succeed over the oh-so-popular Facebook, they must truly base their business on this declaration and remain consistent with their promises. It would gain and earn the trust of users and perhaps even cause a game changing turn of tables for social media.

Facebook has also been rumoured to begin charging users soon, which Ello can use to their advantage. Keep their freemium business model and offer cheaper alternatives with more privileges in comparison to Facebook, which they are doing well with so far by making Ello quite exclusive as it is for invite only users. If Ello is able to market greatly in their policy of remaining ad free and not mining user data, they should be able to gain positive recognition as the next best alternative to Facebook, and in the future, perhaps even exceed Facebook.

As long as their market campaign will allow them to gain interest, trust, and preference of user’s over Facebook, they will be able to climb to the top, while taking advantage of Facebook’s soon-to-be downfall.

Sources:

http://www.theprovince.com/business/Ello+founder+wants+change+money+made+online/10260085/story.html

http://www.theguardian.com/media/2014/oct/05/ello-and-goodbye-facebook-competitor-social-networking