Is American Apparel going too far?
Once again, American Apparel has showed the public its ability to catch consumer’s eyes; however, not in an ethical way. Following a long history of controversy, American Apparel has had its shares of banned ads. This times, similarly, it’s not an ad but a sweatshop-free tee. This controversial tee, known as the “Period” shirt, by artist Petra Collins, shows a menstruating, masturbating vagina – or otherwise described as “self-pleasing artwork” by American Apparel. I would be surprised if anyone’s comfortable wearing this around. As Charmian mentioned in her blogpost about Urban Outfitters’ controversial newly designed sweater, young consumers should understand what they’re buying, and not simply just chase after a brand that is in trend. Like American Apparel, this is a reoccurring offence and it seems like these brands are doing it for publicity on purpose. I think these actions are unethical and is offending to all the women in the world. If these companies can’t even abide to the basic corporate ethical code, they are not creating any value for their customers.
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