If wifi brought in more customers, shouldn’t every store offer free wifi? According to Wifi Alliance, studies revealed that 47% of shoppers would be more likely to choose one store over another if it offered wifi and 28% would stay in a store longer if it had Wi-Fi access.
Frankly, I wasn’t surprised at all when I read this article as I somewhat expected this since the internet is the most powerful network in the information age we are experiencing. These days, people are more mobile instead of being fixed to conducting their businesses in an office. Rather, business is often managed on-the-go and this has been made happen through the globalization of businesses over the internet.
I think providing Wi-Fi is a must since we use it all the time in our daily lives. In particular, restaurants and cafés should take this issue into consideration as everyone seems to be on their phones or tablets while they’re munching on something whether it’s browsing webpages, on-line shopping, searching up their next destination, or finishing up on any work tasks they may have. Providing wifi is not only a great way to attract customers, but it can also help build long-lasting customer relationships.
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