Most people have heard about Chanel , but how about Minotti? Like Chanel, the leader in fashion and accessories, Minotti is the leader in furniture market. It is an exclusive brand that it’s product cann’t be found in IKEA or other retailer stores. There is only one showroom in Vancouver.BC.
All the collections are made in-house in Italy.according to craft processes designed to emphasize care for details and finishes.Since Minotti’s target market is high end customers, they didn’t put to much effort in commercials instead they make exhibition or party especially for upper class customers.
For example, on january 20, Minotti hosted the opening party of the Art Show in its flagship store in Beverly Blvd.The event attract wealthy people who believe themselves are always been close to the art world and who always crave goods that are excellence in quality and unique design.
“Minotti’s products are craft-fashioned, while making the most of everything that is offered by industry, with a view to achieving the highest tailoring standard, strictly and genuinely Italian made.”
One response to “How does Minotti promote itself ?”