January 9th, the portfolio day of Interior Design program for KwantlenPolytechnic University, took placed in Richmond campus. As a participant I found it interesting that are there any relationships between schools or universities’ information sessions and marketing strategies. Sometimes, schools are actually a business just like any other business and must compete with each other. A nice marketing plan is essential for success. Kwantlen Polytechnic University is not the only one who offers interior design program in Vancouver. Many other institutes or universities such as BCIT, VCC,The Art Institute of Vancouver and Emily carr offers the program. How can Kwantlen stands out among its competitors? Especially when it’s strong competitor Emily carr, the university of art and design, gets a bigger name in Vancouver. Pushing a information session is very helpful. In my opinion, it is an great way of promoting the school and the program. During the information session, program assistants of interior design are educating students or parents who are interesting in interior design but are not sure which school to attend that Kwantlen is their bust choice, since they are the only CIDA (Council for Interior Design Accreditation) accredited program in BC and the only a few who offers bachelor degree of interior design in Vancouver. At this point, students are their customers, and the interior design program itself is the product. Kwantlen’s biggest strength is their CIDA program, whoever wants to become a professional interior designer will have no doubt or even no choice to apply for Kwantlen because the degree and CIDA program are the first thing that prove they are professional. The portfolio day or the information session runs successfully, I can see every participants knows more and are all geting excited about the program and I am sure that Kwantlen will get more students apply for it.
