Dawn Marchand expressed her point that marketing to golfers is currently completely based on a demographic group vs. multiple groups who share the same interest in her blog post “I Love Golf Too – Why Don’t You Market to Me?” She mentions the situation that golf marketers focus on marketing to men and rarely marketing to female consumers. She thinks it is a huge opportunity lost.

I agree with her because I think marketing has a big effect on customer shopping awareness. Golf marketers lost part of women customers without marketing to them. As Dawn mentioned in her blog post that new products even do not show up on the website for women golfers. If women golfers even have no idea of the availability of new products, how will they go and purchase? This is obviously leading to the loss of companies. Marketers might just update the new products information more timely for women golfers and take women into consideration when marketing golfer equipment.
By just doing the simple steps, they can attract attention from women golfers and enlarge the golf market. Besides, marketing to women is also a good way to remind and encourage more women to get into playing golf, which is good for increasing the golf equipment market as well.

The blog post website:

http://www.canadianmarketingblog.com/archives/2011/03/i_love_golf_too_why_dont_you_m.html

Reading Bryn Green’s post of Humour Sells makes me think of the airline company WestJet. WestJet Airline is famous for its unique culture and friendly staffs. As Bryn mentioned in his post, the two companies Old Spice body wash and Apple attract consumers by highlighting their products through humorous videos. WestJet also has a lot funny videos on YouTube as Apple does. It presents its real flight experience which is enjoyable, friendly and relaxing through their videos. These funny videos may remind
people of their past enjoyable flights with WestJet or may attract new people to experience the flight. I agree with Bryn that making those funny videos on YouTube is an effective way of marketing. On the other hand, I realize that companies are trying to increase their products popularity by making use of the popular websites, such as YouTube, Facebook. Not only videos, pictures, stories even songs made to advertise products by companies went round in different ways. We do not even notice that dvertising is becoming part of our daily life.

Bryn Green’s Blog: https://blogs.ubc.ca/bryngreen/

By reading Judd Grossman’s blog “If they build it, they will come” (https://blogs.ubc.ca/juddgrossman/2011/09/18/if-they-build-it-they-will-come/) I agree that IKEA is “one of the most effective marketing teams around”. Their products are flat packaged so that it is much easier to transport which saves a huge amount of transportation fees. The simple designs and mass production reduce its costs of furniture, thus lowering the selling prices. The pragmatic styles meet the tastes
of the local people. I think IKEA is taking over the furniture market in Vancouver. Also, the way IKEA operation forms a popular purchase trend. Many people do enjoy buying a box of pieces of wood and assembling them at home by themselves. However, some experiences of my friends have been drawn to my attention. Those young women are unable to or just lazy to assemble the furniture by themselves, so they have to ask for helps from IKEA. They have to pay for home assembly service fees which are not cheap. In this case, the price of getting furniture is not cheap at all for these people who seem to be excluded from the intended target market of IKEA.

Enterprise rent-a-car is the largest car rental company in North American. By exploring its website, I think the value position of the company is lower rates, faster rentals and better services. The company treats their customers as family members. They believe it
is their customers who lead the company to develop and become the top car rental company. Therefore, they always value what customer values. They pay more attention on customers’ needs than profits or business scale, trying to offer the best rental, leasing, sales service. I believe that is their company’s strength and that is leading the long-term profits.