There is no doubt that Apple is the hottest and most potential company in the planet, every time when Apple release a new product, it will cause attention of the whole world.

But why people choose Apple and what makes Apple so different? The answer is Apple is not only produce the hardware such as iPhone, MacBook and iWatch, the Apple Inc. but also a combination of the hardware company, the software company (the IOS system), the services company (Siri), and the retail company (Apple Retail Store). This makes Apple so unique because other companies only made one or two of them. Take the competitor of Apple, Samsung, as an example, Samsung produce the hardware only, then put Android System on it, use Google as service company and sell it via Retailed Stores like BestBuy.

Apple is the only company which gathered these four parts together, it is a vertical integration, so it’s controlling the whole pace of the selling experience and it’s better for Apple to carry through Apple’s approach to products is that they are at the union of liberal arts and technology.

The combination of vertical integrated products and the simplified design is the reason why Apple is so successful.

Sources:
Why Competing with Apple is so Difficult