Students at the University of South Carolina (USC) are being given the chance to do a course on Lady Gaga starting in spring 2011.  The sociology degree, Lady Gaga and the Sociology of the Fame, will focus on the star’s rise to fame. According to the course’s website, students look at the role that business and […]

As I learn more about marketing, I suddenly realized how close the relationship between me and marketing is. Those purchasing decisions I  use to be proudly considered to be self-determined  and free to follow my own inclination are actually so heavily influenced by ubiquitous advertisements which are specifically designed to communicate with me (as one member in the […]

Today is Feb 4th, which means we are only 10 days away from what some believe is the world second most gifted holiday and second largest retailing event of the year! Some people argue that Valentine’s Day IS all about marketing. Similar to any commercial holidays, it  is just another way to create a buzz […]