I ran across Jacquelyn Ottman’s green marketing blog today, and one of thoughtful her post named “Responsible Consumption” is the Next Frontier in Green Marketing has evoked my interest. As an expert adviser on green marketing to Fortune 500 companies and the U.S. government, she pointed that it is one thing to design a product to be […]

As an old brand that has gained market acceptance and are in the maturity stage of it life cycle, M&M’s has made a great effort to remind its consumers and prompt repurchases in various interesting ways.  One of the marketing tactics that has successfully keep customers interested is its introduction of Personalized M&M’s. For Important […]