Become an M —Design your own M&M’s Chocolate Candy
As an old brand that has gained market acceptance and are in the maturity stage of it life cycle, M&M’s has made a great effort to remind its consumers and prompt repurchases in various interesting ways. One of the marketing tactics that has successfully keep customers interested is its introduction of Personalized M&M’s.
For Important Moments in your life
To closely connected with its customers in every possible way, M&M’s introduces the personalized chocolate with your own design of colours, words and images for the special events, such as birthdays and weddings. As shown in the following pictures, M&M’s wedding chocolate candies packed with unique gift bags featuring the newlyweds’ names, faces and wedding date-all in the color combination they have chosen for their big day. The entire design process is anything but complicated. On MY M&M’S® website, customers can start design their own wedding favors, then save them right there on the site. Return and purchase whenever they are ready, also they can always come back and change their saved design, since M&M’s understands how important the big day is, and they are ready to help make it perfect-right down to the tiniest, most delicious detail.
For Business
Personalized M&M’s also integrate its fun and chic brand image with a more mature and professional message sent to the public. People can wow their customers/business partners with a special business card which is sweet and delicate. Use properly, it could be a way to be remembered and stand out from crowd, especially for Realtors, direct sales representatives, and other professionals for whom personal relationship with customers is important for their career success. By designing personalized chocolate candies for working professionals, M&M’s has not only enhanced customers’ perception of the values that they believe M&M’s can provide them with, but significantly increase the brand awareness for a even larger population of potential consumers.
