I ran across Jacquelyn Ottman’s green marketing blog today, and one of thoughtful her post named “Responsible Consumption” is the Next Frontier in Green Marketing has evoked my interest. As an expert adviser on green marketing to Fortune 500 companies and the U.S. government, she pointed that it is one thing to design a product to be […]
As an old brand that has gained market acceptance and are in the maturity stage of it life cycle, M&M’s has made a great effort to remind its consumers and prompt repurchases in various interesting ways. One of the marketing tactics that has successfully keep customers interested is its introduction of Personalized M&M’s. For Important […]
Humor in advertising is definitely an art. When done right, it always works really really well! Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or online-only, have involved humor.As an audience myself, I always find myself most enjoy being entertained instead of […]
As Cecilia introduced in her interesting post “Don’t underestimate cheap marketing“, marketing tactics that make innovative use of limited financial resources can be very effective. When times are challenging, small business has to maximize results and get the most from every direct marketing dollar. . Learning from the simple, original, and effective marketing campaign conducted […]
Whether Apple fans or not, you must have heard the new generation of iPad has been introduced to the world last week. As I read posts on our class blog wondering what to post myself, I ran across Xue Zhang’s post about the new iPad 2 announcement called “Is the Tablet Market Anything Beyond the […]
Students at the University of South Carolina (USC) are being given the chance to do a course on Lady Gaga starting in spring 2011. The sociology degree, Lady Gaga and the Sociology of the Fame, will focus on the star’s rise to fame. According to the course’s website, students look at the role that business and […]
As I learn more about marketing, I suddenly realized how close the relationship between me and marketing is. Those purchasing decisions I use to be proudly considered to be self-determined and free to follow my own inclination are actually so heavily influenced by ubiquitous advertisements which are specifically designed to communicate with me (as one member in the […]
Today is Feb 4th, which means we are only 10 days away from what some believe is the world second most gifted holiday and second largest retailing event of the year! Some people argue that Valentine’s Day IS all about marketing. Similar to any commercial holidays, it is just another way to create a buzz […]
Here is a question that has bothered me for quite a long time. Why have I always found myself in possession of unwanted beauty products or magazine subscriptions? As long as I can recall, I have always been an easy mark for the pitches of peddlers, sales operators, and fund-raisers. Is this because I’m really an […]
When it comes to UGG boots you will find there are two fairly solid and distinct groups of people. Either you are a fan of them or you are a harsh opponent of them. But the question remains, what group of people are correct? Are UGGs really the most comfortable footwear? Or are they just […]