With the advancement on technology and people are spending a lot of time using digital media, the companies have started marketing their products using digital campaigns. Consumers are very much informed about the various media channels and are using the online media channels to do shopping. It is the need of an hour for the marketers to design campaign digitally in order to connect with the digitally savvy consumers.
One of the best examples of digital marketing is McDonald’s which has used 10 brilliant digital marketing campaigns. As the largest restaurant chain in the world, McDonald’s is no stranger to the effects that digital has had on consumers. McDonalds used strategies such as McDonald’s Extended Restaurant Hours, Digitization of McDonalds’ monopoly, McDonald’s Iced Fruit Smoothie App, ‘Kick the Trash’ Campaign (https://www.youtube.com/watch?v=Awu6t5af_AQ)
Few of the Digital marketing Campaigns started by McDonalds are as follows:
- Mobile Banner Ads: One third of the outlets had new late night opening hours Since majority of the customers are shift workers and travelers, McDonalds targeted these consumers to download there new Restaurant Finder Application to market the app, McDonald bought Mobile Banner Ads and got them displayed on the websites which consumer use more often.
- Ask McDonald’s YouTube campaign: With lots of restaurants in the market and variety of food available the consumers are very much worried about the quality of food and have various questions related to the same. McDonalds Canada had a question answer session with the public, where around 20,000 questions were answered. They set up a You Tube Channel which showed the video responses of some the questions, which proved useful for the consumers to resolve their queries related to the quality and traceability of food.
https://www.youtube.com/watch?v=2w_OxdmoiDQ)
These campaigns helped McDonalds not only to earn loyalty but also more customer engagement.
Ref.http://econsultancy.com/us/blog/63032-10-brilliant-digital-marketing-campaigns-from-mcdonald-s