Before developing digital marketing strategies, the marketers should know that there is clarity and alignment on the overall brand strategy. There are five cornerstones for efficiently designing and boosting the digital marketing strategy, without which the strategy will not be successful.
Below are the 5 major steps each marketer should consider before designing digital marketing strategy:
- Customer Centric: First focus should be on customers. Since people in today’s world are more engaged in the technology, so the companies should focus on reducing the layers between the end customers and the brands (B2B or B2C). So it is vital to know what customer wants, where are they and what they like and even more which all websites customer visits.
- Content Strategy: After finding the target audience and after setting up the objective, next step that marketers need to work on is the content of the campaigns they develop. They should focus on why after seeing the ads online the customer will buy the product and why customers will recommend their products to others. The brand should have a mission that touches on the emotions of the customers. Having a clear purpose beyond improving sales makes the whole marketing effort decidedly more meaningful.
- Focus on Loyalty: Marketers should focus on to show in their marketing campaigns that what is there in the brand that will make the customers to come back for more. Digital Campaigns should focus on to make customers trust the brands and to make the customers loyal to the brand i.e. the customer must feel that the brand is trustworthy.
- Measurement & Metrics: The companies should make the proper use of “Big Data”. There should be advertisements on the website customer visit. Tracking and analyzing that data to come up with a clear picture on the efficiency and effectiveness of different programs is entirely feasible with the right tools.
- Distribution and integrating into the overall media mix: There is no way to have a successful content marketing strategy without a distribution strategy. Following are various ways in which marketers can develop a distribution strategy:
- The Employee Base
- Social Media and Bloggers
- Search Engine Marketing
- Partners and Allies
- PR
- Events
- Mass Media