Chances are the last time you watched the Breaking bad finale, you couldn’t help but to share your absolute infatuation with the show by voicing your sadness that the show has ended along with an unhealthy and excessive use of hashtags. Or that your favorite football or hockey team just lost in the playoffs and it is absolutely imperative for you to articulate your frustration. Whatever it may be, twitter has transformed into a powerful tool for voicing our thoughts, emotion and feelings and connecting with others who share our common interests. With Twitter’s relatively small niche of digital advertising campaigns targeting a small consumer segment, its recent partnerships with CBS, MTV and the NFL fortifies its commitment to diversify its revenue stream.
A larger consumer segment offers potential growth of the firm, and with the recent upsurge in popularity of TV shows and sports, twitters stake in TV advertising can prove to be extremely beneficial. With the recent shift from a private to public company, Nielsen can use Twitter’s data to measure online social activity related to TV programming which might be beneficial for Twitter to receive instantaneous feedback and track its success with its recent acquisition of TV advertising and partnerships. However, the looming threat of competition from Facebook might be worrying for twitter, since facebook has a larger user base. Only time will tell whether Twitter’s stake in the TV advertising industry will pay off.
References:
http://www.cbc.ca/news/business/twitter-exploring-tv-related-advertising-ahead-of-ipo-1.1928356
http://pixel.nymag.com/content/dam/daily/vulture/2012/12/18/18-twitter-nielson.jpg
Recent Comments