When trying to make your post, your picture or your video interest and engage as many people as possible, there is no right answer. There is no formula you can follow to make sure people take action by clicking on your post. So what do you do?
You do some A/B testing.
In short A/B testing is trying out two similar AdWords campaigns, or emails, or landing pages (which usually only differ on one factor), and seeing which one performs better on certain metrics you select. I like how Julio, my E-Marketing prof said that A/B testing is like when you are shopping for a dress with your friend, and you try two dresses on, and ask her to decide which one she likes best. Except with A/B testing, you get more than just one response.
But A/B testing isn’t easy.
Although you can follow some general guidelines such as on Facebook, videos tend to perform better than a picture, the rest is very much up to the psychographics of who you are targeting. And when you’ve got that figured out, and you find out that a certain tool works, like using people names in emails when marketing to them, it might not work tomorrow. Maybe you find out that adding “Click here” causes some people to click on the post, but those people aren’t the ones you are targeting. Maybe adding an ellipsis at the end of a Google Ad causes people to click more.
My Point is…
A/B testing doesn’t stop after just one test. As a company, you should constantly be tweaking how you communicate with your audience, finding out what grabs their attention, and will make them act.
Source of Featured image: tctechcrunch2011