Delta Cable, who among other things is currently working on providing television receivers to their customer, can attribute it’s success to being first in their category, a crucial factor in generating business. This theme is something we discussed in our class about marketing. Delta Cable was among the first in North America to broadcast 3D high definition movies and sports over their fibre network last year and through this, created a platform for future sales. It was due to the fact that they were well prepared and grabbed a position not heavily occupied, that consumers remembered their name, and bought their product. This generated enough support for them to continue improving. Advancing their product will prove to be very advantageous in the future, as 3D TV sales are projected to increase by more than 50 million units by 2014. They were aware that if their product was reliable, they would gain customer loyalty and ensure future business. Delta Cable is an innovative company, who seems to understand the influence that being first can make on consumer choice.

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