NuffnangX – Social Blog Stalking
Nov 8th, 2012 by Siew Ying
![YouTube Preview Image](http://img.youtube.com/vi/fxsy8UtES0g/0.jpg)
I own my personal blog since 2008, though I am not always an active blogger I have always love reading blogs. I found out that Nuffnang recently launched an awesome mobile app NuffnangX. Nuffnang is a blog advertising community that operates in Asia Pacific. They own an e-commerce platform – Jipaban, Twitter advertising network – ChurpChurp and the most recent one a Social Blog Tool – NuffnangX. Nuffnang aims to bring bloggers together then cultivates and expands the blogging community.
My experience in the blogging community when I was in Malaysia told me that the power of bloggers are influential ambassadors to brands. Companies would leverage the interaction between bloggers and readers to promote their brands. They do it in a few ways, firms offer sample products to bloggers, they invite bloggers to their event and so on, bloggers then get to return the favor by blogging about their brands and product reviews. I think this is a good way of firms promoting their brands because bloggers are seen as creators in the technographics ladder below. They hold the title of affluent people who have the power to influence readers on purchases of products and brands. From my own experience, I refer to fashion bloggers when it comes to clothing and make up for the thought of them being the leader in fashion. “well, also because they blog about fashion and they have thousands of readers for their blogs.”
NuffnangX made a smart move by shifting bloggers and readers up to the top of this Social Technographics Ladder from Forrester. Before the app of NuffnangX, readers might be spectators who read blogs but not commenting or participating in the community. This app makes it easier for readers to comment on a blog. There’s also a conversation function that allows conversation box between just the reader and the blogger. This shifts spectators to critics and conversationalists.
I think Nuffnang has done a great job in listening and monitoring their blogging community well before investing into the new app. This made the blogging community more interactive and more conversations can be generated among bloggers and readers. I am sure the quality of blogs will be greatly enhanced too due to more feedback receive from the readers.
A very smart move by Nuffnang, well done BossMing & Timothy!
If you are interested in reading the interview between e27 and BossMing – one of the cofounders about NuffnangX, click here.