Posted in Uncategorized on Nov 19th, 2012 Comments Off on Importance of Mobile Apps
Larry Summers came to Sauder and gave us a talk yesterday on the economic trend of the world now; he started the talk by mentioning the importance of smartphone. If you were to give me access to Harvard Library, one of the largest university library in the world but no access at all to my […]
Posted in Uncategorized on Nov 17th, 2012 Comments Off on Dumb Ways to Die
This is Melbourne’s Public Service Announcement and it has gone viral on the internet with its catchy music, interesting lyrics and cute animations. This video targets younger audiences as a reminder to be cautious when they are at the train platform. It now has more than 8million views on Youtube though it was only released […]
Posted in Uncategorized on Nov 14th, 2012 Comments Off on The Trend of Consumers as Advocates in Purchases
One of the recent trends that was identified by PSFK in The Future of Retail Report is – “Shopper as an Affiliate“. Companies now are trying to turn their customers into affiliates aka evangelists. PSFK Consulting team finds that brands and firms are focusing on their most influential customers in order to help them promote […]
Posted in Uncategorized on Nov 13th, 2012 Comments Off on A Dive Into Crowdsourcing Campaigns
The voice and interaction between firms and consumers have changed from top down to bottom up. Customers now have more options and more say in the brands of products they consume. With the emerging trend of firms offering personalized experience for customers, crowdsourcing is what firms use now to engage consumers. Nowadays, consumers do not solely […]
Posted in Uncategorized on Nov 8th, 2012 Comments Off on NuffnangX – Social Blog Stalking
I own my personal blog since 2008, though I am not always an active blogger I have always love reading blogs. I found out that Nuffnang recently launched an awesome mobile app NuffnangX. Nuffnang is a blog advertising community that operates in Asia Pacific. They own an e-commerce platform – Jipaban, Twitter advertising network – […]
Posted in Uncategorized on Oct 15th, 2012 Comments Off on Do you really “Want” the button?
I saw the news that recently Facebook is looking into integrating a “want” button onto its system so that users can have a wishlist of the products that are posted by retailers. Facebook is testing this system on several retailers such as Victoria Secret and Michael Kors. Besides the want button, Facebook has the entire […]
Posted in Uncategorized on Oct 15th, 2012 Comments Off on Viral Marketing Campaign
I Learned about viral marketing in class this week and that in order to make an ad go viral, there should be 3 things. You need 1. surprise, 2. intensity and a little bit of 3. happiness. I will analyze two videos that went viral online. The first video is the one that went viral […]
Posted in Uncategorized on Oct 12th, 2012 Comments Off on Buzzing Through WOM Marketing
Ever wonder how a product or brand create buzz through the audiences online (other than viral videos)? Involving audiences in everything you do is the key! I came to know about the 90 days Challenge that is buzzing in the world of diet through a friend’s status on Facebook. I was curious about the 90days Challenge […]
Posted in Uncategorized on Oct 5th, 2012 Comments Off on Pictures all over the web
One of the messages that is delivered to firms through the recent social media trend is that “pictures say a thousand words”. Since instagram and pinterest users flooded the social media niche, the growth of these apps have skyrocketed. Firms have been trying to acquire instagram in their social media platform and use it as […]
Posted in Uncategorized on Sep 21st, 2012 Comments Off on The Battle Between SEO & PPC
Search Engine Optimization (SEO) and Pay-per-click (PPC) have been used by many firms in improving website visibility. However, the debate whether to use SEO or PPC for online advertising method still exists. SEO is what most companies now work on – to improve a website’s visibility in order to attract more visitors to their site. […]