https://www.opencanada.org/features/digital-diplomacy-how-canadian-government-faring-social-media/
Our MPPGA cohort have collected social media data on Global Affairs Canada’s Twitter and Facebook pages. After we gathered information 547 accounts that exists on two platform, we have found unexpected results.
Based on 2017, Facebook account that has the most like “ excluding the N/A data” is Buma with 401,139 total number of likes. Although not so active with only 2 posts in the last 7 days (date range: October 27th to November 2nd).
Second account that has the most number of likes is Mexico, with 237,935 likes and 13 posts in the last 7 days. The next account with the most number of likes is India with 205,502 likes and 14 posts in the last 7 days.
On the other side, the most active account is Ukraine, with 50 posts in the last 7 days, and 1,651 posts likes in the last 7 days. It is also worth mentioning that there are 3,594 post likes in the last 30 days.
The second most active Facebook accounts are Tunisia (French account), and Columbia with 28 posts in the last 7 days, but Tunisia having only 2 likes, and Colombia with 91 likes in the last 7 days.
For twitter, account that has the most number of followers based on 2017 is Voice of the World account that 488,086 followers, followed by Canada Foreign Policy account that has 74,409 number of followers. The next account that has the most number of followers is France with 34,600.
The twitter account that has an outstanding number of tweets in the last 7 days is PM of UN, having 247 tweets. The second most active twitter account is Invest in Canada (French account) having 63 tweets in the last 7 days.