Fast food firm Burger King became the topic of controversy today as netizens scramble to find out the truth behind BK’s recent name change to “Fries King.” The publicity stunt went viral almost immediately, and has been met with mixed responses from the public ranging from perplexity to madness. The new name change came along with the introduction of a new type of fries that contain less fat and salt than normal fries.

Seems to me like the people at Burger King are trying the “Miley Cyrus” approach of shocking the public with a completely unthinkable tactic. Whatever the case, Burger King has surely increased their awareness dramatically over the last few days, and their promotions on Satisfries even leaves me feeling hungry.

Burger King seems to be increasing their competitive power over rival fast food giant McDonald. McDonald may have to re-evaluate their own fries as the threat of substitution from Burger King’s healthier fries is significant. As society leans more and more towards healthy food choices, Burger King struck first in what may perhaps inspire a trend of healthier fast food options in fast food restaurants.

Source: http://www.mirror.co.uk/news/world-news/burger-king-stuns-customers-changing-2338310

On September 30th,2013, the “US government shuts down after political deadlock” (The Associated Press). This will lead to the unemployment of 800,000 civil servants and a huge blow to the US economy. The Republicans are strongly against Obamacare and affirm the Democrats to delay the bill. The general public opinion on Obamacare also suggests that it is unpopular. What is the effect of the political deadlock on the future outlook on the US economy? What about the future outlook on Obamacare?

Outlook for the future of US Economy

The US economy is nearing a debt of 16 trillion, and the unemployment of 800,000 civil servants can cause a significant change its GDP. In economics term, unemployment means idle resources, which means an inefficient use of resources. Output is not set to max, therefore revenue and profit is not being maximized. This means less money is going into the economy.

Outlook for Obamacare

Obamacare comes under harsh scrutiny by the Republicans, and there is no doubt that the public will have to reconsider Obamacare more closely and make educated decisions. It is my value judgement, that a large portion of the public is ignorant, and needs to be educated objectively on the Obamacare health act.

Source:http://www.cbc.ca/news/world/u-s-government-shuts-down-after-political-deadlock-1.1874247