I recently read a blog written by Sanjay Mehta that offers a refreshing take on how to pitch your ideas to investors. The idea being pitched doesn’t just consider the present times-it takes into consideration of the future. What I find interesting is how investors gauge the profitability of an idea. Do they give more weight to the present profitability of an idea, or its future potential? Twitter for example, made a net loss but is still valued at billions of dollars. There seems to be this concept of future profitability that attracts investors, which can lead entrepreneurs to receiving billions of dollars in capital.

So when entrepreneurs pitch their ideas, how will their vision become realized? Sanjay writes that it is important to adopt a military style of communication to ensure that the receiver and the speaker are on the same ground. I definitely agree with this method because conveying a vision is no easy feat, and misunderstanding the intent of the speaker cam definitely lead to unsuccessful pitches. I reckon that ineffective pitches account for a large part of why start-up businesses fail to gain investors.

Source: http://yourstory.com/2013/08/friday-learning-paint-your-vision-when-pitching-your-story/