My name is Simon Jørn Hansen. I am an exchange student studying commerce at Sauder School of Business as a part of my bachelor’s degree “International Business and Politics” at Copenhagen Business School in Denmark. While studying I’m a consultant at a Danish company called “Personal Workflow” that provides workshops, lectures, and courses to people and companies on how to manage their working routines with planning and organizing. Additionally, I’m a triathlete competing in long-distance triathlons around the world.

This blog is a part of my course “Introduction to Marketing” at Sauder School of Business. It contains one blog post on ethics, four blog posts on marketing in general, and finally one blog post on reflections about a marketing project.