Who would have thought that the first design created for the Nike Moon Shoe was made out of a waffle machine? Props go to Bill Bowerman, one of the co-founders of Nike. Nike’s marketing strategy is plain and simple, you pay for what you get. Easily put, customers are getting value for their money. The only thing customers like more than great products are the serious benefits that come with it.
Nike’s development from the Nike Moon Shoes to the hi-tech Air Max technology shows that they have been exploring the creative boundaries for it’s customers and that’s what differentiates it from it’s competitors. Nike’s marketing starts with their technologically advanced products, and this seems to be working for people, as hi-tech gadgets are so important in the modern world.
They took this to their advantage and with their large social media base they had an endless chance to explore customer preferences and choices helped their marketing strategy. Nike’s customer segmentation and massively their product differentiation gave them endless opportunities, the above being pillars of any good marketing strategy. Nike may have a good strategy or massive new productions, but what gets them to have that brand name is providing their customers with value.
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