Companies tend to find it difficult to operate in an economic, social and environmentally sustainable manner. My classmate Arielle Supino, posted a blog about how British Airways is facing major problems with their outdated technology harming the environment. If BA finds a way to make profit in a sustainable manner it would better them and the environment
On the other hand, Unilever, P&G, Johnson&Johnson and L’Oreal just signed a US government climate pledge. All of their goals are to reduce CO2 emissions, reducing their deforestation and finding ways to create environmentally friendly products while investing in sustainable and renewable technology. Unilever is aiming at having zero net deforestation by 2020, which would impact their products largely.
Corporate Social Responsibility overlaps the concept of Creating Shared Value. CSV is driven towards opportunities created in new markets while CSR is driven towards responsibility. In my opinion, the above companies are all working towards new markets by having new technology and creating products which are environmentally friendly hence helping them achieve a CSR. If their goals are achieved, people may consumers may see their products as less harmful, thus benefiting the business.
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