Simrat Tatla's Blog

After doing Case 3, I had become very intrigued by marketing. The process of the non-Olympic sponsor companies such as Telus and Lululemon finding loopholes and working their way around the rules to promote their companies during the Winter Olympics or how Lululemon would put it, the “Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011”, was very interesting to watch. What attracted me to marketing was how different your mind seems to work compared to when in finance or accounting. You need to find strategic ways to market your product; it’s not just about the numbers. Finding creative and original ways to promote your company would definitely be the kind of career I would be interested in.

Luluemon's slogan during the 2010 Winter Olympics