While in my usual state of procrastination, I was watching t.v., when this commercial of these two businessmen sitting on the beach \u00a0comes onto the screen. They’re talking about random rates of chance such as “there is a 2.2% chance of being stung by a jelly-fish at the beach”. When all of a sudden, an enormous monster foot emerges out of the water and steps onto the beach. I was strangely intrigued by this commercial. The commercial was for the Standard Life financial services institution. I don’t know if it’s just me but I would not have expected a finance commercial to be that interesting. \u00a0I found an article online that mentioned Standard Life was in the process of creating another commercial this time with aliens. In the article, Standard Life’s Vice-President of external communications and public affairs said that in order for people to recognize their company they needed to be more bold. I agree that the commercial I saw was memorable and eye-catching, however I think it would get old pretty fast. I think that Standard Life is on the right path of creating a better image for themselves, but is bold always better? [youtube]https:\/\/www.youtube.com\/watch?v=M2TpymOMaeo[\/youtube]<\/p>\n","protected":false},"excerpt":{"rendered":"
While in my usual state of procrastination, I was watching t.v., when this commercial of these two businessmen sitting on the beach \u00a0comes onto the screen. They’re talking about random rates of chance such as “there is a 2.2% chance of being stung by a jelly-fish at the beach”. When all of a sudden, an […]<\/p>\n","protected":false},"author":2670,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-43","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/simrattatla\/wp-json\/wp\/v2\/posts\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/simrattatla\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/simrattatla\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/simrattatla\/wp-json\/wp\/v2\/users\/2670"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/simrattatla\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ubc.ca\/simrattatla\/wp-json\/wp\/v2\/posts\/43\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/blogs.ubc.ca\/simrattatla\/wp-json\/wp\/v2\/posts\/43\/revisions\/58"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/simrattatla\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/simrattatla\/wp-json\/wp\/v2\/categories?post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/simrattatla\/wp-json\/wp\/v2\/tags?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}