In this recent Forbes article, it is discussed the change in advertising for films. Earlier, there existed a sort of Cinematic “Event” trailer for most films, such as this one for The Lion King watch?v=HwSKkKrUzUk# , which were a big deal and were often premiered in cinemas for the audience as a way for them to get really hyped about a film without giving too much of it away. However, in recent years these have fallen by the wayside as audiences view cinema trailers on youtube or Apple Trailers or other sites. Basically, companies have decided against releasing trailers in cinema because the cinema is no longer where people view most of their movies. With new companies like Netflix, movie producers are changing their advertising structure and moving it online in order to appeal to demographics moving away from cinemas. In my opinion, this is a good thing because it demonstrates how movie producers are changing advertising tactics in order to appeal to changing demographics as technology and the way people view movies changes as well. In an industry that is often fixated on the past, and repeating past victories, this new online focus is a good thing.