- New iPhones for sale (Globe and Mail)
Today, Apple unveiled its latest iPhone amidst a group of journalists at its “Let’s talk iPhone” event. Unfortunately for Apple, the product was not greeted with excitement, but instead disappointment. So what happened here? In the weeks leading to the event, a massive amount of hype was generated by the press and online technology blogs about the impending release of an iPhone 5, however it was not an iPhone 5 that people got, but instead merely an iPhone 4S.
So what are the improvements in the lastest model?
The iPhone 4S introduces a new dual-core CPU, increasing performance 7-fold. It also upgraded the built in camera to 8MP, now capable of taking 1080p videos. A new feature called Siri has also been introduced which allows a user to use voice to interact with the phone in many more ways than before.
While the new model may not come with many new features, the iPhone 4S actually brings a greater quantity of improvements than the jump from the first to the 2nd gen iPhone 3G.
Why are people criticizing this iteration of the iPhone when they praised the iPhone 3G in the past which added nothing but 3G? The answer? It’s all about consumer perception. It doesn’t matter how much Apple adds in its new product, as long as the look or the name doesn’t change, consumers perceive it to be the same thing. This is why names are very important in the business world.