Airbnb is a company famous for its new way to connect the host and travellers which disrupt the traditional industry. It provides information online for the travellers to rent a room as quickly as they can. It is really innovative as the new idea facilitate the guests to find a place to take a rest when they are travelling in a new city.

Surprisingly, Airbnb is not only creative, but it also has excellent corporate social responsibility. In this post, a “disaster response tool” is mentioned.  It allows those in need to seek help from the local residents who have extra space offered when the unexpected disaster happens in that area. Also, it charges no fee for room-booking in that area.

What the Airbnb does is quite impressive. It creates a mutually beneficial shared value for the company. Both the customers and the company would undoubtedly benefit from this tool. This is because the customers in need get the assistance while the company earns the trust and loyalty of their customers.

From Airbnb Official Blog

http://blog.airbnb.com/emergency-response-flooding-liguria/

http://blog.airbnb.com/getting-ready-for-those-in-need/

Photo from

http://www.engadget.com/2013/06/12/airbnb-disaster-response-tool/