News’link:http://online.wsj.com/news/articles/SB10001424127887324784404578142931427720970

Starbucks has many stores in china, so it really care about what Chinese really want to drink. The main product of Starbucks is coffee, but because Starbucks want to attract more customers, they plays to local Chinese tastes. They will sell some no coffee drinks to people who think coffee is too bitter like Chinese medicine. Starbucks also realize that family expectations will have a big impact on its success. It launched a family forum, inviting parents to hear testimonies from managers who have worked their way up the career ladder.  This strategy attracts more customers for Starbucks.

From my perspective, it is why Starbucks can be very successful. Its business plan very flexible. It can change their menu or add drink or food which local people like into their menu. All decisions of this company is for attracting more customers. This kind of business strategy is very practical. Depending on the reality, companies change their business plans to get more profits.  And caring about what  customers really need, companies can offer special service to stimulate consumption. For successful business, the needs of customers are the most important factors to develop a business plan.