https://blogs.ubc.ca/yanfeiyang/2014/09/24/passport-blackberrys-turning-point/
This is a response to Yanfei Yang about Blackberry’s new phone, Passport.

Blackberry have recently released new phone called Passport. As Yanfei mentioned on her blog, it is a very important step for Blackberry to hold their current customers as well as bringing more customers.

Many people view it as a turning point of Blackberry but is it actually? From the past phones, Blackberry got punched by the rival, Apple and Samsung. Yanfei said she would rather buy an iPhone than a Blackberry. This became too obvious in nowadays. Blackberry usually had strong connections and had lots of fans who used Blackberry back then but as time went by, the customers have shipped to other company such as Apple and Samsung.

Blackberry came back with creative model which is much different with the old Blackberry models. We can see that Blackberry worked hard to compete with other companies. Yanfei asked, “Will Passport lead Blackberry to a rival or to an end?” In my personal opinion, it will be hard to overcome the situation. Because since, iPhone 6 and iPhone 6 Plus broke the sales amount of iPhone 5 also, Samsung is releasing the new model soon. Survive between two big trust-holding companies won’t be that easy.