Chelsea’s blog was about 7-Eleven’s launch of healthy food line. She said, “7-Elevne may find changing its image so radically could be difficult.” I disagree with Chelsea’s point about the difficultness of changing customer’s preferences and the brand’s identity.
The competitors that 7-Eleven probably have is the grocery stores and gas station stores that aren’t selling healthy foods. Therefore, launching healthy food would be their differentiation of the marketing strategy. However, the trend in modern society is changing to go green and have healthier life if possible. But the point is that 7-Eleven is not destroying the current customers, they are trying to expand their customers by providing health foods. Moreover, the current customers are not coming to 7-Eleven because they sell junk foods; they just want foods that can be bought quickly as well as having good taste. The current customers will still come to 7-Eleven to purchase their wants like Slurpee, snacks or any junk foods and the new targeted customers will come to 7-Eleven to buy healthy foods that can be purchase easily and quickly. This means that launching the new food options will not affect the sales of the other products and won’t lose their identity. It will increase the profit as well as bringing more customers and popularity.
https://blogs.ubc.ca/chelseachoi/2014/10/04/7-elevens-new-healthy-heaven/
http://business.inquirer.net/files/2012/09/7-11.jpg <Picture>
In nowadays, people can easily comment their opinions and can write about what they have experienced. Due to the high tech, the companies take it as an opportunity to gain customers as well as the popularity. But the question is how much can we trust the reviews on the online reputation? Therefore, CBC’s Marketplace has investigated how the companies inflate their online credibility by paying the testimonials and fake reviews. Sometimes, they even ask the website to delete negative reviews for such a small amount of money. Based on CBC’s Marketplace, the company uses four strategies to deceive us. The four ways are the fake reviews, fake YouTube views, fake Twitter followers and fake Facebook likes.
x and named #AlexFromTarget. Alex became a star with just one picture. He started with 144 followers and now more than 600,000. Over last two days, Alex became the subject of news articles and that lead him to go on Ellen show. Nobody has imagined that the normal teenage boy could become one of the great marketing strategy.
In nowadays, high technologies have impacted our lifestyle too much that even most people are purchasing the products over smartphones or any other electrical devices. That makes the people harder to track their budgets and ends up spending more than they normally would. Also, the risk of cashless purchasing would be the financial institution and the government can block people’s devices. However, as a consumer, I found it really useful to use the apps, PayPal and online banking. It made my life so much simpler and faster by going to cashless lifestyle. Carrying the wallet became annoying things to do. In reality, most people carry only debit, credit cards or even apps that carry the money and etc. Our generations prefer simple and fast, even though we aware of the problems of the securities behind using high technologies, you use it anyways.