Most of us must have heard about the beauty brand LUSH. They provide various cosmetic product lines including shampoos, body washes, perfumes, and many more. My personal impressions of LUSH are customer driven, sustainability focused, and creative brand, but I became interested to know more about what they do to establish such brand image. So I have decided to do some research.<\/p>\n
LUSH\u2019s value is described as…<\/p>\n
\u201c<\/span><\/i>All business should be ethical and all trade should be fair. \u00a0Individual companies should not stand out simply by not being damaging or unfair. \u00a0No company should be trading from an unethical position and society has a right to expect as the norm fairness and resource stewardship from the companies that supply them.<\/span><\/i><\/a>\u201d<\/span><\/i><\/p>\n Above policy is reflected in many of their product lines, but the one which interested me the most was their focus on waste and package.<\/p>\n <\/p>\n Waste<\/b> – <\/span>\u201cGo Naked\u201d <\/span><\/i><\/p>\n We put our efforts into what goes inside of our products and shops instead of packaging.<\/span><\/i><\/a><\/p>\n Many of their products are sold without packaging as they believe the most efficient way to reduce waste is not to create the waste in the first place. It also reduce the production cost and allows LUSH to invest that extra money to better quality ingredients for their products.\u00a0 LUSH NAKED product line includes solid shampoo bars, bath bombs, soaps, and solid shower gel that was recently introduced. To learn more about their NAKED products check\u00a0this <\/span>page<\/span><\/a>. <\/span><\/p>\n\n