Along with the anticipation for the release of the iPhone 6 on Friday comes the hype for Apple’s Healthkit. Apple has created a new tool for developers called Healthkit which enables fitness and health apps to work together to create a revolutionary health care system within the 5.44 x 2.64 x 0.27 inches of your new iPhone. This new development “might be the beginning of a health revolution.” Or at least that’s how Apple put it on their website. Apple is not only releasing its newest version of the iPhone but it is making its move into an entirely new market: mobile healthcare.
This article talks about how Apple’s Healthkit could change the current process of health care data collection and transfer and how it could revolutionary for hospitals and patients. While this article focuses on lessening the “out of control” hype for Apple Healthkit, I think that the hype for this new development is justifiable. I believe that the company will be able to succeed in this industry because they have a solid foundation to build upon. The company’s brand power in itself could drive their success. It is evident in the 4 million pre-orders for the iPhone 6 and the number of people who will wait hours in line on Friday to get the latest iPhone. People love Apple. Any new initiative the company takes already has the support of millions of Apple users around the globe even before it is officially launched. Obviously there are many factors that will contribute to the company’s performance in the mobile healthcare industry; however, in the early stages of the “Healthkit revolution”, the platform’s potential seems to be promising.
Image: http://cdn1.appleinsider.com/HealthKit.WWDC2014.jpg