Yesterday I attended the UBCMA’s Gateways: The Evening Conference which we, the executive team of the UBCMA, spent hours and hours organizing. The conference consisted of two workshops, open networking, and a keynote speaker. I was surprised at how much the workshops ended up being focused on the social media networks of today (with an emphasis on linkedIn). I always thought of these social media networks were just “optional additions” to an individual or business. But I learned I was wrong.
The keynote speaker shocked many of us with amazing facts such as: if Facebook were a country it would be the fourth largest in the world. This was when I started to realize the true significance of social media.
This realization was only enforced today in class as we watched the following video. It was astonishing to see the true facts behind social media. Just a few of the facts alone, such as Dell attributing 3 million dollars in revenue to twitter activity, are enough to completely change my opinion on social media. Using social media in the business world shouldn’t just be considered “an optional addition”…social media is where the world is going and businessmen must follow.
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