Before I start blabbing away, you should watch this:
Now the question is: was that an ad for Iron Man 2 or the Audi R8? It’s hard to say isn’t it..? It’s actually more like an ad for both at the same time. I think that this ad is so unique because it is for two very different things (a movie and a car) yet it manages to effectively “combine products” and appeal to a single target market (kinda). This is quite impressive when you really think about it. It’s kinda like Audi and Marvel Studios integrated their STP plan. Interesting, huh?