In class today we covered “value propositions” and even looked at a few specific value propositions–like that of WestJet. In my own time, I took a closer look at WestJet.com and realized that it is quite hard to derive a value proposition purely from the home page; one has to go to the “Why WestJet” page to derive the value proposition. I realized that WestJet may be able to “get away” with this due to their established and familiar services.
So, I was thinking…what about a service that isn’t familiar to so many people…wouldn’t it be extremely beneficial for them to have a clear value proposition directly on their home page? To examine this, I took a look at a service that many are still unfamiliar with: Expedia.com. The first picture below highlights, in red, how Expedia.com presents their value proposition via large and effective titles on their home page–WestJet doesn’t have anything like this on their home page. The second picture below shows a checklist that was on the expedia.com homepage; this checklist also effectively contributes to their value proposition.
Expedia.com effectively shows the true benefit of their services (the purpose of a value proposition!) –I actually regret not using Expedia.com now!
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