After all the public outcry about Facebook deliberately manipulating its users feelings by showing them certain content, we now magically have this new, ultra-secure and ad-less social network blowing up on every news website around the world, boasting how it will take Facebook head on and it will usher a new era in social networking without the risk of your data being sold to other corporations or being used to manipulate you. If your think this claim is a little to big for this company too make, you could be right, as many analysts are saying this website clearly lacks the “glamour” of Facebook by first of all needing an invitation from an existing member in order to make an account and by its lack of any sort of decor. Creator Paul Budnitz has chosen a very simplistic, yet somewhat complicated, decor that has not generated much good press and has said the only way this website is going to make money is by selling premium content, which is quite anonymous and not something anyone will invest in just yet. Although Ello has a weak business model and not very many good reviews it has generated 35,000 new users an hour.
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