This article talks about the rise in the importance of corporations being socially responsible by showing how public opinion on a corporation has forced said corporation to engage in activities that are deemed “socially responsible” by consumers in order to gain better publicity, even if said activities have nothing to do with the companies core business model or related to the company in any fashion. I somewhat agree with this article because it tries to show how much better it would be if the public expected corporations to be socially responsible for their own actions, whether by not destroying the environment or having better employee rights, rather than, for example, having a tech company in Europe be expected to fight cancer in eastern Asia instead of trying to decrease its environmental footprint. This is a very good point to make, but some major issues in the world are not directly related to any business, but these issues are far too great for certain individual to try to tackle, thus I believe we should encourage big corporations to try to help out in as many places as they can, rather than only in places that are directly related to them.
The link is: http://hbr.org/2006/12/strategy-and-society-the-link-between-competitive-advantage-and-corporate-social-responsibility/ar/1
I couldn’t attach it to the blog post no matter how much i tried.