Mercedes Benz has recently announced that by 2020 it will be releasing up to 30 new car models and in addition to that has changed the names of many of its cars to make each model family have more similar names. What doesn’t make sense to me is Mercedes Benz’s business model, I understand that they are a gigantic automobile manufacturer but more recently they have made so many different cars, many of them being so similar that they are each others direct competitors, that I am just confused as to what they are trying to achieve. Are they trying to flex their manufacturing muscle power? What use is it to design, market and manufacture multiple different cars that look alike, drive similarly, and are priced similarly under weird absurd names? I think that if MB were to focus on marketing and enhancing its best selling cars and sometimes experimenting with different models, it can actually make a lot more profit! Also I don’t believe changing the names of its cars by small letter variations is going to do much other than make more marketing costs and confuse their customers. Other companies have made massive name changes that have been a success, but history shows small variations doesn’t lead to much of a profit increase.