The Social Media Skills Gap You Haven’t Heard About

I thought I would share this very interesting article from the Hootsuite blog!
Reading this article really hit home that we are really on to something with our class!

Basically, the article suggests that social media is extremely under utilized by staff as they are overwhelmed by platform options and do not understand how to use social media in the workplace. Far from simply being used for marketing, social media is increasingly being used to streamline customer service, drive sales, and improve HR processes. As well, employees are increasingly encouraged to participate in online collaboration through sites such as Slack and Facebook at Work.

Social media is no longer a discrete thing that certain people do in certain jobs, and more of an integral component of work itself.

Companies are beginning to acknowledge social media literacy as a critical job skill (just like Internet and basic computer literacy back in the day) and are starting to offer on-the-job training programs. However these can only go so far as many employees do not have the time for an intensive social media bootcamp. Ultimately, the right training solution needs to be on-demand and mobile-friendly.

Check out the article here.