As a person from the Middle East , I already informed about high demand for luxury products in this part of a world. These days, big companies try to take advantage of different marketing strategies to attract consumers to buy their special and high qualified products. One of the biggest differentiation in Middle East countries is the passion for jewelry and women’s clothing because most of the women wearing hijab in most of these countries. That’s why lots of designers improve their understanding of the local consumers need to make a profit by creating special lines to get loyal customers.The important aspect about the luxury brands is the emotional marketing strategies that should give the powerful feeling of uniqueness to consumers and not any more comparison with other competitors. Normally the consumers of these brands, especially, in the Middle East feel that they are too rich and fashion followers. So, if these brands offer products that not every people can have them and make accessing to them hard so the consumers feel that having them boost their status in the society. In the region’s culture, the 90% of nationals saying that they shopping regularly and that is a huge number that indicates the passion of shopping in this part ’[Chalhoub Group, Youth, and Luxury, 2010].

Furthermore, the teenagers in Dubai spend about 100$ per month on clothes that are six times more than the other parts of a world . Hence, these young people can be loyal customers and that can be a future growth for these luxury brands.

Versace is one of the brands that is very popular in the Middle East and has plenty of loyal customers and recently increase its sales by 50 percent and they hope to double their revenue.Versace hotel in Dubai indicates the combination of Arabian architecture and Versace design that shows the strong relationship between the brand and the Middle East consumers and promote their lifestyle products.

Roberto Cavalli ( an Italian brand) also designs lots of costumes which are suitable for women with hijab and using favorite colors of these region leads to make a high profit from this part. Moreover, having some branches of Cavalli café in Dubai helps the company’s brand image to be popular.

To sum up, luxury brands have to consider the great opportunity in the Middle East but considering with different consumer behavior and culture . So , brands are going to have more diversified workplace as well which can increase more creative and unique products and be more famous.

Word count:394

for comm292

Citation

• “Welcome to Palazzo Versace Dubai.” One of the Leading 5 Star Hotels in Dubai | Palazzo Versace Dubai. N.p., n.d. Web. 08 Jan. 2017.

• East:, Luxury In The Middle, and An Easy Sell. An Easy Sell?Index (n.d.): n. pag. Web. 8 Jan. 2017.

•  Bastien, Vincent. “Marketing To A High-End Consumer, Using The Luxury Strategy.”Entrepreneur. N.p., n.d. Web. 08 Jan. 2017.

• “Fashion Business and Promotional Strategies in the Middle East.” Fashion Business Intelligence. N.p., n.d. Web. 08 Jan. 2017.

• “Versace CEO’s Billion-dollar Plan.” Arabian Business. N.p., n.d. Web. 08 Jan. 2017.

• “22 Gucci | Brand | Luxury Goods.” Scribd. Scribd, n.d. Web. 08 Jan. 2017.

• Digital image. N.p., n.d. Web. 8 Jan. 2017. <https://3indubai.com/wp-content/uploads/2015/12/Facilities_rendering.jpg>.

• Digital image. N.p., n.d. Web. 8 Jan. 2017. <http://7606-presscdn-0-74.pagely.netdna-cdn.com/wp-content/uploads/2016/06/Shopping-in-Dubai.jpg>.