When I thinking about a company with successful motivation strategies for the employees always Starbucks come in my mind because I am one of the loyal customers so that is very interesting for me to know as much as I can about my favorite brand.
The most important point in a retail coffee shop is their employees because most of them have a direct relationship with the customers and can easily convey their feelings to the costumers. As Adair (1990, p. 26) stated: fifty percent of motivation comes from the person and fifty percent from his environment.The company refers its employees as “partners” because they believe them as a part of their business.
Health and life insurance are one of the crucial points for a company that Starbucks provides it for both full-time and part-time employees and providing dental and vision insurances as well.
Starbucks takes advantage of extrinsic awards like a bonus that the effectiveness of these performance bonuses is very high. Discounted stock purchase plan and future savings included in the various types of variable – pay programs.
Intrinsic rewards are as essential as or more than extrinsic rewards because Starbucks maintains to inspire and nurture the human spirit by their products. Therefore, leaders should manage plans to inspire employees in the first step.
Each week, The company grants you one box of coffee pods or tea or brew packets which are a great motivation for Starbucks lovers. Starbucks claims that is a healthy brand so to improve this attitude, they designed programs to help partners have an active and fresh lifestyle.
The most outstanding award from them which really impressed me as a student is paying a significant portion of the tuition of the employees who works full and part time and students can choose between a wide range of online programs that sometimes costs more that 2000$ each. This award indicates the importance of education to them and their effort to promote education among people.
Starbucks is popular globally for its acceptance of various cultures and diversified employees. Not only increase creativity and creating unique qualities for the company in comparison with other competitors also attract and motivate different people to be a partner and to be a family member of Starbucks.

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