From Maria Shriver’s blog, I came to know about a jewelry and accessories company which is called Stella & Dot selling company. Stella & Dot has a unique culture in comparison with other competitors in this industry. The company provides entrepreneurial opportunities for women. The interesting part is the way that they presenting and marketing their products, each stylist can present their boutique-style jewelry and accessories through in home-Trunk shows or online.Actually, everyone can be a host for a Trunk show and they just have to invite their friends and choose their stylist. At the end, the host can earn 25% of sales. Firstly, these shows is a great way for making the company popular.Secondly , the stylists can earn money and it creates a great chance for them to present their individual styles in a very friendly environment and they have more time to persuade them to buy their products. Thirdly, it provides flexible hours for stylists to show their styles.
. Therefore, as wee can see, the culture of the company is very friendly and it inherently aligned with the values of the CEO of the company, Jessica Herrin , who is the mother of 2 children and starts her company in her living room. Hence, she insists on providing flexible hours for employees to have enough time to spend time with their families. For instance, they don’t have any meetings at 6 pm because that is the time when everybody has to be in their home with their families and that makes Jessica Herrin be a mother and CEO at the same time.
The culture of this company indicates their special values and beliefs that are mostly coordinated with the values of women and mothers in all over the world.
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Citation:
- How I Did It: Jessica Herrin, CEO and Founder of Stella & Dot. (2014, March 04). Retrieved April 01, 2017, from http://mariashriver.com/blog/2013/08/how-i-did-it-jessica-herrin-ceo-and-founder-of-stella-dot-daniel-jenks/
- Stella & Dot. (n.d.). Retrieved April 01, 2017, from https://www.stelladot.com/about
- Digital image. N.p., n.d. Web. 1 Apr. 2017. <https://s-media-cache-ak0.pinimg.com/736x/5c/d4/6a/5cd46a40423983d86a2756e3241df9e7.jpg>
- Digital image. N.p., n.d. Web. 1 Apr. 2017. <https://static01.nyt.com/images/2012/02/09/fashion/09STELLA_SPAN/09STELLA_SPAN-jumbo.jpg>.