The most competitive and unapologetically demotivating industry today is indeed the tech industry. In the past two months itself we saw the launch of the iPhone 7, the Google Phone-Pixel and well the unfortunate drop in the market share of Windows 10 phones.

Probably the most ambitious while under-pressure CEO in the tech industry, Satya Nadella believes that Windows’ is going to be scripting a new chapter in Microsoft’s history. Today Microsoft’s OS’ market share in mobile devices is an amusing 0.7% while its competitors dominate the market with Android having 84 % and the iOS occupying 15%!

To save the dying future ofWINDOWS in the mobile device industry, former CEO Steve Ballmer made probably the worst deal (after the Iran Nuclear Deal) of the decade by buying Nokia (an already dying brand which couldn’t innovate fast enough to meet their competitors) for a staggering 7.2 Billion which today has given them almost no benefit and caused them to fire 7,800 employees and a potential  of 12,000 more! Proving to be nothing more than a sunk cost to Microsoft. But looking ahead, Satya Nadella looks like he’s got what it needs to get the PC giant back into the mobile device industry.

With the launch of Windows 10 phones, Microsoft has made massive announcements and looks ambitious to grow in the mobile industry to create a Microsoft ecosystem for all it’s users and since it dominates the PC market, if it could manage to gain a worthy market share in the mobile industry, it could beat Apple at being the dominant tech ecosystem for consumers. Microsoft has announced that inWINDOWS 10, applications developed for the Android and iOS systems, would be available to Windows 10 users and that Microsoft will now be making applications for different operating systems as well!

Though Satya Nadella is confident that Cortana would be the leader in voice assistance and be an attractive pull towardsWINDOWS 10, unfortunately, Siri proves to be a much better alternative beating Cortana as a more convenient assistant in every  aspect.

While Microsoft has developed a very innovative Point Of Difference by allowing applications from its rival platforms to be available on its device as well as trying to gain a first-mover advantage by developing applications for otherOPERATING SYSTEMS (the first OS to do so), it’s biggest failure has been it’s inability to brand itself  and make its presence felt in the mobile industry. It does have great potential and opportunities in the mobile industry in developing markets like Africa where Windows Mobiles would be preferred being the cheaper and easier to use devices, but unless Windows brands itself better and invests more into it’s Marketing budgets, the numbers don’t look like they’re going up anytime soon!

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Sources:

https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0ahUKEwjy94rfy-DPAhUS4WMKHWw2BHoQFggeMAE&url=https%3A%2F%2Fwww.microsoft.com%2Fenable%2Fmicrosoft%2Fmission.aspx&usg=AFQjCNG3l7kPmLmoPxeXmiiL5hnoiyX8mw&sig2=m59v-KOIWXtPVFxSemEQhg&bvm=bv.135974163,d.cGc

http://fortune.com/2015/07/08/was-microsoft-nokia-deal-a-disaster/

https://recombu.com/mobile/article/cortana-vs-siri-vs-google-now#

Based/comments on: https://blogs.windows.com/windowsexperience/2015/07/28/windows-10-free-upgrade-available-in-190-countries-today/#vrXr3tiM3qequYUf.97