Target Audience

ENAT Inc.’s target audience are the authors and contributors to the BC Government’s “Develop with Care 2014: Environmental Guidelines for Urban and Rural Land Development in British Columbia“document.

The following resources can be drawn upon to learn more about the target audience:

  • Review current document and associated BMPs
  • Review current distribution methods; how is this document currently accessed?

The target audience is used to the following types of communication:

  • Academically and/or scientifically-based written manuals, accessible online
  • Reports from other government departments
  • Reports from consultants

Consulting companies and government groups all have different priorities.  With respect to the authors and contributors to the ‘Develop with Care 2014″ document, the top priorities for this group are likely to be the following:

  • staying within resource capacity (both monetary, personnel and time)
  • Protecting the environment from development based harm
  • minimizing impacts to the environment from development

Other priorities of our target audience might include:

  • Offering guidance documents to help developers to stay within the law
  • Offering guidance to interested parties about the role that government plays with respect to development and the environment

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